.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to running into billions in equity capital every year, have raised virtually $360 thousand until now this year, putting it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That decline is due to market saturation, heightened regulative tensions, and also economic uncertainties.ADWEEK talked with five VCs that remain to buy adtech providers, even with these difficulties, concerning what they are looking for and also what they steer clear of. Probably unsurprisingly, these investors are actually targeting options in privacy-focused technologies and industry-specific regions such as hooked up TV.